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COMM2071
Thursday, March 19, 2009
T4: The Exposure Model - Audience Factors
http://www.scribd.com/doc/13503392/T4-Exposure-Model
Done by:
Sean Ang
Rena Teng
Cindy Yam
Kenneth Chiew
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2009
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March
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MACB Post-exam Chill-out on Saturday 4 April at 7 pm
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T25: Elaboration Likelihood Model
T24. The Yale Approach
T23 - Theory of Planned Behaviour
T22: Changing Attitudes: Festinger's Cognitive Dis...
T21: Changing Attitudes: Heider’s Balance Theory
T20: Branding
T19: Critically Evaluate Kotler-Armstrong Four Mar...
T18: Market Segementation: Psychographic and Behav...
T17: Market Segmentation (Gender - Male)
T16 : Buyer Behaviour
T15: Buyer Behaviour: Kotler & Armstrong Process
T14: Critically Evaluate Henry Assael Buying Behav...
T13: Buyer Characteristics: The Least Critical Factor
T12: Buyer Characteristics (Most critical factor)
T11: The Media Audience in Media Theory: Marketpla...
T10: Media Effect Model
T9: Commodity Model
T8: New Media
T7: Critically evaluate Old Media
T6: The Exposure Model - Exposure Factors
T5: The Exposure Model - Media Factors
T4: The Exposure Model - Audience Factorshttp://w...
T3 - What can modern mass communication learn from...
T2: The Media Audience: Social Theory
T1: The Media Audience - Audience Measurement
T0: Critically discuss the position of audience de...
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