Friday, March 27, 2009

MACB Post-exam Chill-out on Saturday 4 April at 7 pm

My Dear Students,

Some of you have suggested having a 'destressor' gathering at my place after the exam, and my wife Chrisashley and I are happy to oblige. Shall we have it the day after the Friday exam, i.e. Saturday April 4?

I will request my father-in-law, who is a hawker, to prepare some basic foodstuff like fried beehoon, fish cake etc for about two-thirds (around 100) of you and you can have all the wine and liquor (because we don't drink). Just no heavy drinking, please! If anyone feels like sharing your home cooking skills, by all means bring your foodstuff along and the rest of us will gladly be your guinea pigs.

Please indicate on the poll (on the right of your screen) whether you can make it?

Do come at around 7 pm. For those with other commitments on that Saturday, you can turn up anytime - there will be no attendance taking! We can all chill out till the wee hours. Sleep-over is also fine by us.

I hope it will be a good time for you guys to know the rest of your mates.

Date: Saturday, 4 April from 7 pm onwards
Venue: 22, Chuan View, Singapore 554595
Bus Services: No. 73 (Toa Payoh MRT), 136 (Ang Mo Kio MRT), 315 (Serangoon MRT)


Yours,
Sunny Goh

How do I upload my ppt.?

Dear classmates,


I have created a class account in scribd.com, for easy uploading. The username and password for scribd.com is the same as the username and password for this blog.


If you are unsure, please feel free to drop me a message at comm2071@gmail.com.


Simply follow the steps below to post your presentation slide.


Step 1: Log in to scribd.com

Step 2: Click on "Upload" tab

Step 3: Upload your ppt. , doc., pdf., etc.

Step 4: Embed link onto blog

All the best in the coming exam!

Have a nice day,
Valerie

Thursday, March 26, 2009

T25: Elaboration Likelihood Model

T25: Persuasive Communications: Elaboration Likelihood Model

http://www.scribd.com/doc/13654207/T25-Persuasive-Communications-Elaboration-Likelihood-Model

Done by:
Carrie Chen Lipin
Cherie Ter
Eunice Chia
Gan Jiaying
Lydia Quek
Kelly Poh
MD Sazali

T24. The Yale Approach

Topic 24. Critically Evaluate The Yale Model.

http://www.scribd.com/doc/13694448/Topic-24-the-Yale-Approach

Done by:

Vicnesh Nadarajah
Daryl Neo
Nigel Quek
Ching Choong
Lionel Lee
Adam Abidin

T23 - Theory of Planned Behaviour

T23 – Experiment to prove that attitudes determine behaviour using Theory of Planned Behaviour.
Experiment using Gambling as Platform.

http://www.scribd.com/doc/13709881/T23-Theory-of-Planned-Behaviour

Done by:

Kalvinder Singh Gill
Terrence Yang
Jessica Suppiah
Sheena Chong
Qiao Qiao
Cedric Koh

Wednesday, March 25, 2009

T22: Changing Attitudes: Festinger's Cognitive Dissonance Theory

T22_ Changing Attitudes_ Festinger's Cognitive Dissonance Theory
Proudly done by =) :
Angela Au
Felicia Tan
Ivy Wong
Jason Lim
Lydia Sum
Sabrina Chew

T21: Changing Attitudes: Heider’s Balance Theory

T21 - Heiders Balance Theory

Done by:

Kok Puay Yee, Karan
Lee Shu Min, Nykole
Li Shuzhen, Joreen
Tay Jia Yong, Andrew
Wang Xiaojia
Yip Ming Yen, Ethel

T20: Branding

http://www.scribd.com/doc/13604522/Brand-Wars

Done by:

Ajay Kumar Rai
Adrian Stephen Poon
Geeta Rao
Li Dongyan Josephine
Foo Huiqing

T19: Critically Evaluate Kotler-Armstrong Four Market Targeting Strategies

http://www.scribd.com/share/upload/10303508/1q8e1qeqexwyqfkw2l25

Done by:

Kwek Jun Xian
Neil Ang
Rionita Mansoor
Shavone Yeo
Vanessa Tay
Yvonne Lim

Tuesday, March 24, 2009

T18: Market Segementation: Psychographic and Behavioural Variables

Psychographics Psychographics COMM2071
Done by:
Cheryl Kan
Dong Tianzhao
Karen Chen
Kelvin Lee
Ng ShiQi
Valerie Wong

T17: Market Segmentation (Gender - Male)

T17: Market Segmentation (Gender - Male)




http://www.scribd.com/doc/13606576/T17-Market-Segmentation-Gender-Male



Done By:
Lynn Tan
Sheila Waty
Nur
Matt Lim
Joey Ho

T16 : Buyer Behaviour

Final Blackberry


Done By : 
Jonathan Chia
Stephanie Lee
Serene Loo
Diyana
Bashirah
Fairuz
Michelle Hon

Monday, March 23, 2009

T15: Buyer Behaviour: Kotler & Armstrong Process
















http://www.scribd.com/doc/13589323/T15-Buyer-Decision-Process

Done by:

Dinah Ng
Quek Siew Hoon
Josephine Cao
Benjamin James
Zakiyy Muhammad
Soo Wei Hsiung

T14: Critically Evaluate Henry Assael Buying Behavior Model





Done By:
Syuhaidah Fazil
Glenn Meyer
George Ong
Jaswant Singh
Agnes Tan
Mandey Tung


http://www.scribd.com/doc/13589290/T14-Henry-Assael-Buying-Behavior

T13: Buyer Characteristics: The Least Critical Factor




By: Jeanette, Jiayi, Joanne, Ping and Sheryl

T12: Buyer Characteristics (Most critical factor)

http://www.scribd.com/doc/13572725/Comm-2071-Presentation-v14

Done by:

Chia Wei Hsien, Benjamin
Koh Zhen Sheng, Royston
Tan Jian Da
Lin Jun Jiang
Lim Wei, Eric
Low Puay Hoon, Sharon

Saturday, March 21, 2009

T11: The Media Audience in Media Theory: Marketplace model

http://www.scribd.com/doc/13575622/T11-Marketplace-model

Done by:

Ng Chee Yong
Ng Peng Siak
Ng Su Woon
Soh Yi Ling
Tan Bee Tin
Yeo Qiu Yan, Michelle

Friday, March 20, 2009

T10: Media Effect Model

http://www.scribd.com/doc/13476124/T10-Media-Effect-Model20Mar

Done by:
  1. Audrey Liu
  2. Foong Min Mei
  3. Geraldine Lau
  4. Koh Shin Yi
  5. Puan Chi Heng
  6. Ye Hui Qi
P.S. I've included some additional points in the "notes" section so do look out for this.

T9: Commodity Model

http://www.scribd.com/doc/13526520/Commodity-Audience-200309-CT

Done by:

Adrian Ng
Bertrand Tay
Charine Tan
Chua Yik Wei
Nicole Lee
Pearlyn Hoon
Vernia Lim

T8: New Media

http://www.scribd.com/doc/13473603/T8-New-Media

You can also search our video presentation through Youtube, search name: Project New Media Singapore

Done by:
Khor Chin Puang
Rachelle Suan
Delia Kang
Sophie Wong
Melissa John
Elizabeth Loh

**PS: I have no idea why you can't directly click on the link, though I tried loading it twice. I guess we have to trouble you to copy and paste the link to view the presentation slides. Apologies....

T7: Critically evaluate Old Media

http://www.scribd.com/doc/13489759/T07-Critically-Evaluate-Old-Media

Done by:

Bhavna Khemaney
Chitra Padmaja
Kameshwari Jayapragas
Khairin Khamaruldin
Wong Casandra

T6: The Exposure Model - Exposure Factors


Done by:
Conelia Foo
Eunice Boo
Gereld Khoong
Matthias Phua
Melody Huang

:)

T5: The Exposure Model - Media Factors

http://www.scribd.com/doc/13509901/Topic5

By: Jasmine, Pewen, Eleine, Olivia, Xiaolin, Natalie

Thursday, March 19, 2009

T4: The Exposure Model - Audience Factors

http://www.scribd.com/doc/13503392/T4-Exposure-Model


Done by:

Sean Ang
Rena Teng
Cindy Yam
Kenneth Chiew